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Aston Martin DBX vs Lamborghini Urus: Super SUV Showdown
Oct 15, 20261 min read
The Aston Martin DBX and Lamborghini Urus are both ultra-fast luxury SUVs, but with different personalities. The DBX (especially the ~697 hp DBX707) is a British grand tourer in SUV form — elegant, refined, hand-built, with a Mercedes-AMG-sourced V8. The Urus is the Italian exotic — aggressive styling, roaring presence, and up to ~789 hp in hybrid form. The Urus is the more dramatic exotic; the DBX is the more understated, GT-flavored luxury SUV.
Two takes on the super SUV
Both of these cars answer the same question — "what if a luxury SUV had supercar performance?" — but with very different accents. The DBX is quintessentially Aston Martin: beautifully proportioned, hand-finished, and tuned for grand-touring refinement, even in its fire-breathing 707 form. The Urus is quintessentially Lamborghini: angular, aggressive, loud, and unmistakably exotic. Unlike some rivals, these two don't share a platform — the DBX uses a Mercedes-AMG V8, the Urus a VW Group V8 — so they feel genuinely distinct. For the Urus's everyday side, see our Lamborghini Urus daily-driving guide.
DBX vs Urus: the key differences
Where the two diverge most:
- Power — DBX707: ~697 hp. Urus: ~657 hp (S/Performante) up to ~789 hp (SE hybrid).
- Engine — DBX: Mercedes-AMG 4.0L twin-turbo V8. Urus: VW Group 4.0L twin-turbo V8 (plus hybrid in SE).
- Acceleration — both 0–60 in the low-3-second range; very close.
- Character — DBX: refined British GT. Urus: aggressive Italian exotic.
- Styling — DBX: elegant, understated. Urus: angular, dramatic, head-turning.
- Build — the DBX leans on Aston's hand-built craftsmanship; the Urus on exotic presence.
Same mission, different souls.
Elegance vs drama
On performance, these two are remarkably close — both make around 700 hp (the Urus more in hybrid SE form), both hit 60 mph in the low-3-second range, and both handle far better than an SUV has any right to. So the choice comes down to character. The DBX is the sophisticate: Aston Martin positions the DBX707 as the world's most powerful luxury SUV wrapped in grand-touring refinement, and reviews at Car and Driver praise its blend of pace and polish. The Urus is the extrovert — louder, more aggressive, more look-at-me exotic.
The valet-stand test
A simple way to understand these two: imagine both pulling up to a hotel. The Urus turns every head in the forecourt — it's angular, loud, and unmistakably a Lamborghini, and it wants to be noticed. The DBX turns the heads of people who know cars — it's quietly beautiful, the choice of someone who wants supercar performance without shouting about it. Neither approach is better; they're different kinds of confidence. The Urus is a statement; the DBX is a secret handshake. Which one you prefer says a lot about the kind of luxury you like.
Which super SUV is for you?
Choose the DBX if you want British elegance, hand-built craftsmanship, grand-touring refinement, and understated presence with serious performance. Choose the Urus if you want maximum drama, exotic styling, the Lamborghini badge, and an SUV that announces itself everywhere it goes. If that exotic presence appeals, renting a Urus lets you experience it without committing to ownership.
Experience the Urus
The best way to feel the difference between understated and extrovert is from the driver's seat. FYV maintains an exotic car rental fleet that includes the Lamborghini Urus, delivered to you for a day or a weekend.
Author Bio:
Advising clients who are caught between wanting discreet daily luxury and craving full-blooded supercar theatre is the core of my business. I am George Kazanjian, CEO of FYV Exotic Car Rentals—a premier luxury destination within the Rent FYV network founded by Sean Cohen. Having driven both the hand-finished Aston Martin DBX and the aggressively tuned Lamborghini Urus extensively for our fleet evaluations, I wrote this comparison to prove that while the performance specs on a spreadsheet are nearly identical, the psychological experience behind the wheel is entirely different. My goal is to ensure you choose the exact super-SUV personality—quiet confidence or unmissable spectacle—that matches your personal style for your next rental.
Frequently Asked Questions
The DBX is a refined, hand-built British grand-touring SUV with a Mercedes-AMG V8; the Urus is an aggressive Italian exotic SUV with a VW Group V8 and up to ~789 hp in hybrid form. Similar performance, very different character.
It depends on versions. The DBX707 makes ~697 hp; the Urus ranges from ~657 hp (S/Performante) up to ~789 hp in the SE plug-in hybrid. At the top end, the Urus SE is the more powerful.
They're very close — both reach 0–60 mph in the low-3-second range. The Urus SE's extra power gives it an edge at the top, but in real-world terms both are among the fastest SUVs on the road.
No. Unlike the Audi SQ8 (which shares the Urus's VW Group platform), the Aston Martin DBX is built on Aston's own structure and uses a Mercedes-AMG-sourced V8. The two are genuinely distinct machines.
Both are deeply luxurious. The DBX leans on Aston Martin's hand-built craftsmanship and grand-touring refinement; the Urus on exotic drama and Lamborghini presence. "More luxurious" depends on whether you prefer understated or expressive.
Subjective. The DBX is elegant and understated in classic Aston Martin style; the Urus is angular, aggressive, and head-turning. If you want drama, the Urus; if you want quiet beauty, the DBX.
Yes — the DBX707, with ~697 hp, is squarely aimed at the Urus and other super SUVs. On performance they're closely matched; the difference is character, brand, and whether you want hybrid power (Urus SE).
Lamborghini's Urus has been in very high demand with strong value retention. Aston Martin DBX values can be more variable. Depreciation depends on model, spec, and market conditions.
The DBX for refined British luxury and understated performance; the Urus for exotic drama, the Lamborghini badge, and hybrid power. Decide whether you want to blend in beautifully or stand out boldly.
Yes. FYV delivers the Urus to you, so you can experience the exotic super SUV — and feel how it compares to rivals like the DBX — for a day or a weekend.